We teamed up with renowned artists @dprife @gabeliberti (collectively Dave & Gabe), and some of the biggest indie names, like Grammy-nominated @rac, to build the #ARC. Inside our venue, the #SXSW Interplay lab - an interactive world of sound and light - participants will co-create music side-by-side with these musicians on the #ARC. Want to know more? View the link in bio for details. #ARCafterdark #deloittedigital #sxsw2016