Today we’re delighted to welcome Manchester City Women’s Director Charlotte O’Neill to the show. This is a part of the game we talk about a lot. The growth of women’s football has been in turbo over the last decade, both in the UK and beyond. Man City have been one of the clubs leading that charge, compiling a squad of world class talent with the facilities and infrastructure to deliver on a long term ambition, to be the best women’s team in the world. But behind this is a broad range of both successes and major challenges to overcome. From developing female first brands with unique value propositions to being held to account for a lack of financial sustainability as the men’s game haemorrhages cash, there’s a real story to be told for what is going on behind the scenes as these teams evolve through their investment phase into legitimate standalone football brands with social and commercial firepower. --------------------------------------------------------------------------------- Ti...