In Pakistan, 34% of married women face spousal abuse. Most stay silent—trapped by stigma. InkVisible turned henna, a symbol of marital joy, into a canvas for the hidden scars of domestic violence. Brides wore designs that revealed bruises and black eyes—transforming tradition into a call for help. The result? A 24% rise in helpline awareness, 19% spike in calls, and a new law making domestic violence a punishable crime. What was once invisible can no longer be ignored. Powerful work from impactbbdo 👏👏 #BBDOWorldwide #DoBigThings #CannesContenders