Never Just a Period blends mixed media, emotional truth, and melancholic humor to portray the gap between what women are taught to expect and the reality of their menstrual experiences. At the heart of the film is a chorus of women, capturing a collective 340,000-year-old sigh and posing one powerful question: What do you wish you’d been told? The result is storytelling that’s visually rich, culturally urgent, and profoundly human. Because it’s never just a period. Beautiful work from the team at amvbbdo 👏👏 #BBDOWorldwide #DoBigThings #CannesContenders