For 10 years, Ariel’s #ShareTheLoad platform—created with BBDO India—has been championing gender equality by reframing the conversation around household chores. Recognized globally for its powerful cultural impact, the platform has earned honors like the White Pencil for Sustained Impact at d_and_ad and the coveted Glass Lion at cannes_lions. The movement continues to spark change, one load at a time. #BBDOWorldwide #DoBigThings #CannesContenders