Dogs are loveable companions. But, when it comes to food, they’re liars. So Colenso BBDO and PEDIGREE® have created the world’s first Lie Detector for dogs. PEDIGREE® Lie Detector keeps dogs honest about how much they eat, while helping owners manage their weight through a range of tips and tools. ‘Cos it turns out 75% of dog owners admit to giving their dogs extra food beyond their regular meals, leading to 7/10 Aussie dogs being overweight. We’re not sure dogs will agree, but we’d call PEDIGREE® Lie Detector a win-win for both owners and dogs. 🐶 🏆 #BBDOWW #DoBigThings