You know MR. PEANUT®. Now meet the robot version of MR. PEANUT®, leader of robots in the Netflix film The Electric State. In a new :30 spot, BBDO MW and PLANTERS® tease the film and the existence of Robot MR. PEANUT® with an epic origin story. Viewers are guided through the bot’s creation, including the programming of his personality and knowledge via archival MR. PEANUT® ads and PLANTERS® product footage. Catch MR. PEANUT® in The Electric State starting March 14 — only on Netflix. #BBDOWW #DoBigThings