In America, a school shooting happens almost every day. This isn’t the childhood we imagine. This year’s sandyhookpromise PSA, created in partnership with BBDO NY, tells the story of a teddy bear who dreams of a life alongside a little girl, but is instead fated for a much different reality. School shootings are preventable. Learn the warning signs and let kids be kids again. #SandyHookPromise #SHP #PSA #BBDOWW #DoBigThings