Today’s news cycle is a relentless churn of events with the potential to trigger serious consequences for businesses. From geopolitics to viral trends and regulatory changes, this constant state of uncertainty should be enough to keep any business leader worried about what lies just around the corner. Unless they’re running SAP. In the same spirit as the real-time AI billboards we did last year, BBDO New York created another real-time campaign designed to capitalize on real-time challenges, taken directly from current business news headlines. #TheWorkTheWorkTheWork #BBDOWW #SAP #AI