To promote the premiere of Squid Game Season 2, Sancho BBDO and Netflix teamed up to launch the new Young Hee Action Doll. The spot draws inspiration from classic toy ads that dominate the holiday season—but with an unexpected twist. Action Young Hee is an unmistakable symbol of the Squid Game series, which fans can now stream exclusively on Netflix. Netflix / Sancho BBDO #TheWorkTheWorkTheWork #BBDOWW