In the age of TikTok, cars have become the new recording studio. To help these aspiring artists get their big break, Energy BBDO collaborated with The General to create a first-of-its-kind SUV mobile recording studio. Each artist had the opportunity to record a track in the Sound Studio, while also and receiving one-on-one coaching sessions at Epic Records. This #CannesContender earned over 935+ million impressions and landed artist Reyna Roberts a feature on Beyonce’s Cowboy Carter album. Click the link in our bio to check out more Cannes Contenders. #BBDOCannes #TheWorkTheWorkTheWork