In partnership with Gatorade and the UEFA Championship League, Sancho BBDO created their most recent #CannesContender, The Self Kiss. After winning a championship, athletes quickly thank their extensive support system but often overlook the one who’s always been there–themselves. Gatorade has always encouraged athletes to rise to the top, but this time, we wanted to harp on the importance of self-love once you finally get there. Click the link in our bio to see more network Cannes Contenders. #TheWorkTheWorkTheWork #BBDOCannes