How are today’s creative entrepreneurs growing real communities (and businesses) on Instagram? 📈 We connected with besidone from Meta’s Innovation Partnerships team right after her #BBRBeautySummit panel in NYC with top beauty creators lacyredway aliyahsinterlude missdarcei to share her takeaways on what’s fueling their success. From using Stories and Broadcast Channels to showing up with authenticity — if you’re building your brand on Instagram, these are strategies you’ll want to tap into. — Cover photo: jessbaumung