A proposed class-action lawsuit filed in federal court last week is accusing the archery industry of colluding to fix prices of products at all levels.
The suit, which was filed May 30 in U.S. District Court in Utah, names big-box store retailers like Bass Pro Shops, bowmakers like Mathews, and the Archery Trade Association for conspiring “to fix the prices of — and eliminate price discounting and competition for — archery products.” The 63-page lawsuit hinges on a policy known as Minimum Advertised Pricing, or MAP. Many archery companies and outdoor retailers won’t sell their archery equipment, particularly compound bows, for less than a certain amount. If a bow shop undercuts agreed upon prices, manufacturers can — and have — enforced their MAP policies by revoking a shop’s authorized dealer status for their brand. The lawsuit accuses the ATA of a “campaign to artificially raise prices through MAP policies.”
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