HISTORY MADE β XAIVIAN LEE SIGNS FIRST-EVER SHOE DEAL WITH A GLOBAL BRAND IN NIL π π
Florida transfer Xaivian Lee just became the first college athlete to sign a sneaker deal with an international footwear brand β locking in a multi-year NIL partnership with seriousplayeronly.
The deal includes exclusive apparel and a signature shoe release in 2026 β all while Lee plays for a Jordan Brand school.
With dual U.S. and Canadian citizenship and South Korean heritage, Lee brings international appeal β and his NIL earnings are now projected to top $6M.
He also holds a top-tier Out2Win Score of 90, placing him among the most marketable athletes in college hoops.
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