THE EXPENSIVE BRUNETTE. haileybieber 's brand Rhode was just acquired in a $1 billion deal by e.l.f. Cosmetics, and while the internet is buzzing about the business move, we can’t ignore the hair. Her signature glazed brunette—subtle, dimensional and ultra-glossy—has quietly defined the “expensive brunette” trend stylists have been recreating for months. It’s soft, polished and screams quiet luxury. 📲 Tap the link in our bio for formulas, toning tips and placement inspo from BTC artists who’ve mastered the look. #btceditorial #behindthechair #expensivebrunette #glazedbrunette #haileybieberhair #quietluxuryhair #celebritycolor #brunettehaircolor #hairinspo