Ohio State Athletics and Learfield have launched 𝘽𝙪𝙘𝙠𝙚𝙮𝙚 𝙎𝙥𝙤𝙧𝙩𝙨 𝙂𝙧𝙤𝙪𝙥 — a dedicated NIL initiative to support and elevate NIL opportunities for OSU student-athletes. BSG combines on-campus leadership, brand-building tools, and Learfield Impact NIL services to help Buckeyes maximize their value and tell their stories authentically.