Did you know that 99% of obese individuals who focus on caloric restriction fail to achieve long-term weight loss? To match the definition of insanity, the fitness industry tends to perpetuate the cycle of “less calories, more weight loss,” time and time again. My theory is that quick diet fixes that are sustainable long-term, like lowering your caloric intake, have become a great business model for the health and fitness industry. #wellnesscoach #health #ryankennedyhealth #wellnessjourney #calories #weightloss #dontcountcalories