We can all raise a glass to this kind of partnership! 😍🍻
•
The AUSL is leaving no stone unturned when it comes to tapping into every possible fan base. 👏
•
The new pro softball league — which tees off tomorrow — exclusively told The GIST that it’s launching the AU Women’s Sports Bar Alliance, the first formal partnership between a women’s sports league and the burgeoning network of women’s sports bars across the country. So far, sixteen bars are participating, including Portland’s The Sports Bra and newcomers in Chicago and Omaha. 🙌
•
AUSL will host exclusive watch parties, offer patrons custom swag, and ensure AUSL games are broadcast in the bars all season long. 📺
•
“We’re thrilled to be founding members of the AU Women’s Sports Bar Alliance! Athletes Unlimited is investing in women’s sports in a way that no other league is, and creating this Alliance highlights the value places like Rough & Tumble bring to the women’s sports industry sector,” said Jen Barnes, CEO & Foun...