BRB booking a flight to London ASAP! 🇬🇧👀⁣ •⁣ Regent Street just got a major upgrade for women’s sports fans 🏃‍♀️⚽👟⁣ •⁣ Launching June 5, Style Of Our Own London (SOOO) is setting up shop at 245 Regent Street — and it's way more than just a pop-up. 🙌⁣ •⁣ Backed by Mastercard, Westminster City Council, and The Crown Estate, SOOO is a first-of-its-kind retail and community hub built by women’s sport, for women’s sport. Think: over 20 women-focused, high-performance sportswear brands (many you’ve only seen online), more than 200 (!!) events across all sports, and even a three-a-side football pitch right in-store. Yes, really. 😉⁣ •⁣ Founded by IDA Sports’ Laura Youngson, SOOO is tackling the gear gap head-on, giving women athletes — from everyday movers to elite competitors — access to the quality equipment and apparel they deserve. 💪⁣ •⁣ It’s not just a store, it’s a statement: that women’s sport belongs front and centre, in the heart of London’s West End. 💜⁣ •⁣ Whether you’re in ...