LET'S GOOOOO @thesportsbrapdx! 🤩⁣ •⁣ After announcing franchise plans last spring, the brand is opening bars in Boston, Indianapolis, Las Vegas, and St. Louis. The Sports Bra cited the rise in women’s pro football, basketball, hockey and soccer teams in these cities as reasons for the selections. 🙌⁣ •⁣ Since opening in 2022, The Sports Bra has spurred a movement of independent women’s sports bars popping up across the U.S. and is now looking to become a multi-city franchise of its own. 👀⁣ •⁣ Even though women’s sports bars are more niche, the concept is catching on. The number of bars has been rapidly rising and is expected to go from six in early 2025 to two dozen by the end of the year as women’s sports fans crowd existing bars. 👏⁣ •⁣ This mirrors the recent increase in media coverage — a bar showing women’s sports 24/7 is only possible if women’s sports are actually on TV. According to our findings with Barbarian, media coverage has increased 275% in the past five years and wome...