🎙 In this snippet, Martin Goh (’08) shares why storytelling is a core skill for any marketer. Whether you’re selling Swiss watches or something entirely different. It’s not just about the product, it’s about the meaning behind it. 🎧 Full episode of The Egoyah is out now. #TheEgoyah #MartinGoh #StorytellingInMarketing #MarketingTips #AlumniVoices #IvanhoeGrammar #OIGA #CareerInsights