Las Vegas is more than neon lights and Paco is living proof. Born and raised in Vegas, muralist and art curator Brian “Paco” Alvarez takes us behind the scenes of a months-long mural project inside the iconic Freed’s Bakery. As a walking encyclopedia of Vegas culture. Paco shares why he never left his hometown and why creativity runs deeper here than most people think. Step inside the heart of Vegas, and meet one of the artists helping shape it. You can learn more about the Heart of Vegas at visitlasvegas.com/culture Follow us: Facebook: facebook.com/LasVegas X: x.com/Vegas Instagram: instagram.com/vegas TikTok: tiktok.com/@vegas