What the f-ck is #RayJ doing? It’s either all strategic… or it’s a complete accident. And either way, I think it’s working. This is rollout energy disguised as a breakdown. Or maybe it is a breakdown, and that’s the point. Either way — it’s messy, it’s loud, and it’s moving numbers hella fast! They called him a dope boy in #Diddy’s case. He got #SexyyRed and #JustinBieber mad asf. His new girl is #AmberRose and the streams are out of bounds at times. Is it strategy? Is it just trolling? No one knows. But he cracked something. It’s weird. It’s messy. But it’s