Cooper Flagg reportedly totaled $28 million in NIL contracts at Duke ---- In a recent sit-down with Bob Costas, longtime sports journalist Howard Bryant revealed that Flagg cleared over $28 million in NIL deals while at Duke his freshman year. The figure, which far surpasses On3’s original $4.8 million evaluation of Flagg’s earnings, solicited gasps from a live audience. “He had a $13 million deal with New Balance and then $15 million with Fanatics,” Bryant said. Both deals, signed on unreleased terms, have been reported to cover one NIL year and follow Flagg into the NBA. It’s possible that he has already earned the specified figures, but they likely represent the totality of his multi-year contracts. Either way, Flagg remains one of the highest-paid players in college sports. ---- #nil #nameimagelikeness #personalbrand #personalbranding #marketing #cooperflagg #duke #collegebasketball