Big thanks to our incredible partners at Meta for partnering with us to kick off Day 1 at Cannes Lions International Festival of Creativity with Coastal Collabs—Brunch on Meta Beach and a standout conversation on creator-brand collaboration. At our Fuel the Feed panel, our CEO Joe Gagliese, along with creators Ryan Lombard and Sarah Banh, unpacked how the best partnerships don’t start with a brief, they start with trust. From looping creators in early to recognizing them as the first to spot cultural shifts, the takeaway was clear: co-creation is the new standard. Stay tuned—Day 2 is just getting started. Special thank you to Katie Jankoski, Subira Willcock and Meg Sanford.