#CannesLions25 is officially underway! Since 2016, we’ve been proud to help shape the conversation at the Cannes_Lions—and this year, we’re spotlighting the creators and trends redefining the future of social. From the main stage to intimate gatherings, here’s how we kicked off day one: 🎤 CMOs in the Spotlight: Industry leaders from Amazon, Mars , and Novartis joined Jim Stengel to unpack what it takes to be a #CMO in 2025 and shared fresh perspectives on leadership, innovation, and growth. 🎯Collaborate with Certainty brunch: Together with YouTube, we gathered creators, marketers, and industry voices for candid conversations about the evolving creator economy and the power of micro and niche relationships and alliances. 🚀 Cannes, Creators, and Canapés: Our cocktail reception at Mondrian Gardens brought together CMOs, innovators, and creators to explore what’s next for the #creator economy. One hot topic? Our latest State of Social research, which reveals that 83% of consumers se...