Special Dates by almapbbdo for oboticario earns a #CannesLions Glass shortlist! In Brazil, where Mother’s Day and Christmas dominate retail marketing, we turned the year’s most commercial moments into a platform for raw, unscripted, and deeply human storytelling. Conversations that shed light on the emotional labor of motherhood: the complexity of raising children, the burden of caregiving, and the quiet grief of infertility. 0 products. 3 powerful films. Swipe to see the work. #BBDOWorldwide #DoBigThings #CannesContenders cannes_lions