In 2024, mountaindewph set its sights on a new frontier: gaming.   Together with bbdoguerrero, they launched “Play the Dew”—a campaign built around one bold idea: recreating a full in-game soundscape using just one word, “Dew.”   Every footstep, reload, and power-up was voiced, recorded, and crafted to sound like real gameplay. #BBDOWorldwide #DoBigThings #CannesContenders #CannesLions2025