Our apparel has roots, just like the brand it honors. First introduced at our installation at the GP Ice Race in 2020, our handwritten wordmark takes inspiration from the earliest chapter of Porsche history. In 1944, as the world shifted, Porsche relocated to Gmünd, Austria. In a repurposed wood sawmill, the first car to wear the Porsche name was born, the 356/1. That setting, humble and purposeful, left a mark on how we view the brand’s beginnings. Our wordmark was designed to echo that story. Organic, considered, and tied to where it all began. Click the link in our bio to get yours. #Luftgekühlt #Porsche #AirCooled #Gmünd #356 #PorscheOrigins #GPicerace #FATicerace