A core memory for Miamiโs run community!โค๏ธโ๐ฅ๐ฅ๐ก๏ธ๐ฅต๐ง
Hot Heat Club kicked off for Global Running Day! With 500+ strong at theunderlinemia , turning Brickell into a sober block party fueled by movement, music, and Miami energy โ all powered by the vision and trust of cristinaramirez and our incredible partners at lululemon ๐ฅ๐
We ran. We walked. We danced. We plunged. We even did an exclusive recorded journaling Dj set by
hughmil.es that will live online!
Together with lululemon, we created the Hot Heat Zone concept โ a city-wide celebration of Miamiโs distinct neighborhoods, built to unite runners and crews through identity, pride, and shared miles. We identified Miamiโs main area and creat (4) heat zones, designed unique badges for people to identify with based on neighborhoods we share and run within ๐
๐The Core โ Downtown, Brickell, Wynwood, Little Haiti, Little River
๐The Coast โ South Beach, Mid Beach, Surfside, Bal Harbour, all the beaches and coast
๐ฅThe North Side โ...