One week from now, the Women’s Euros kicks off in the heart of Switzerland. @PUMA are providing in the best way they know, with a brand-new Brilliance boot pack which focus on the tournament. The women’s game takes the lead with this one, each silo adapted and constructed to maximise female performance and comfort. Possibly one of the boldest looks we have seen on a boot pack all year; the visuals are nothing short of stunning on each silhouette. The design actually draws inspiration from the Euros, looking to motivate their athletes during some of the biggest moments of their career. The pristine white body imitates the brightness of the flood lights shining down on the players, whilst the splash of colour engulfing the soleplate and lower upper acts as a reminder that it is the athlete’s moment to paint their own colour onto the white canvas of the football pitch. PUMA include a final Euro’s touch, with the co-ordinates of the location of the final printed onto each silo. Starting w...
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