A seamless final product doesn’t happen by accident.
What looks like a smooth, stylized ride through MiTek’s product lines was one of our most technically ambitious shoots to date.
We partnered with Lavidge to evolve the creative — adapting to product rollouts and locations while preserving a fluid visual story.
To pull it off, we engineered complex production setups and a multifaceted post pipeline:
🎥 RED V-Raptor X in a Hydroflex splash bag: boat-to-boat, jetski-to-jetski
📸 Laowa Periscope Pro2be on 20ft jib: underwater open to macro reveal
🔁 Interior/exterior transitions: full CG — modeled, tracked, lit, animated
🎨 Post: multilayer EXRs + motion vectors for compositing & color
Made possible by strong agency collaboration, careful pre-production, and a team ready to execute.
Client: lavidgeco AtlasIED
amplifiedbranding.az
Crew:
Director: jedwilliams
DoP: roematt
Producer: Kellinanicole
Associate Producer: Chris W
Ronin Op: _samomelia
1st AD: theoghinckley
2nd AD: Judith C...