proctergamble has been showing up for HBCUs for generations and on June 9 returns to the BET Awards to celebrate students as they show How We HBC-Y-O-U! From keeping homecoming fresh with Febreze to leveling up scalp-care with HeadShoulders, and making laundry day a breeze with tidelaundry and downy, P&G is bringing the products students love to their home away from home. Plus with mentorship and recruitment opportunities, students are supported on campus, in the classroom and well beyond the graduation stage. Don’t miss the HBCYOU energy on the BET Awards! #HowWeHBCYOU #BETAwards