Into the World of Amazon Port 🛥️ Amazon's spot on the Croisette at Cannes Lions is a whirlwind of activations and panels under each falling umbrella. From sweet treats paired with their Prime Video content to a Zoltar machine, to an IMDb themed movie machine, a Twitch creator quiz, and a lot of drink fountains, Amazon brought the best of the best to Cannes Lions. We also got to visit #TheFragranceLabByAws, which allows attendees to use generative AI to create and leave with their own personalized fragrance, as well as design their own marketing campaign for it. #AWS #AmazonNova. Oh, and did we forget they have programming featuring the Kelce brothers, Jaime Lee Curtis, and more? #CannesLions #ADWEEKatCannes