On Sunday, Feb. 16, @elonwbasketball hosted its annual Play4Kay game. In partnership with @elonzta, Elon was able to raise awareness and funds for the Kay Yow Cancer Fund, which celebrates female survivors and supports those currently battling cancer. Schar Center was enveloped in pink by both fans and players. Female cancer survivors in attendance were honored at halftime with pink roses and a standing ovation🩷💐 📸 @helenj_photos @ablake.media @celdredgephoto