Gary Vaynerchuk joins Next Up with Adam Breneman for a raw, unfiltered conversation about ownership, obsession, AI, NIL, and what it really takes to build something that lasts. From building his dad’s company from $3 to $60 million and walking away with nothing, to firing his best friend in order to save his company, Gary opens up about the moments that defined his career. He shares why he believes most coaches are losing the locker room, how NIL money is exposing, not changing, young athletes, and why his advice to 17-year-olds getting paid is simple: tune your parents out. This episode dives into everything from Gary’s mindset on momentum to the reality of working 100-hour weeks in his 20s, and why balance is relative. He also goes deep on the future of AI, predicting a world where our grandkids might marry robots, where Google becomes obsolete, and where athletes could be replaced by AI-powered machines. Whether you’re building a $100M media company, trying to make it as a young...