From cultural relevance to creative performance, brand experience took center stage at Adweek House during Cannes_Lions. Sparks CXO Robin Lickliter and CGO Adam Charles joined an intimate conversation with industry leaders to explore how emotionally resonant, memory-making moments are redefining brand value. Thanks to all who joined us for a session that brought connection, storytelling, and strategy into focus! #CannesLions2025 #PoweredBySparks #ADWEEK #BrandExperience #ExperienceMatters