Step behind the scenes of ASICS Signature Series, a new initiative that makes elevated product more accessible and inclusive. In teaming up with our longstanding collaboration partner ceciliebahnsen for this first of many iterations, the GEL-CUMULUS 16™ gets reimagined. A shoe that combines performance comfort with Cecilie’s recognizable aesthetic. Inspired by our Sound Mind, Sound Body philosophy, the Signature Series is built on the belief that comfort isn’t just a feature — it’s the foundation for feeling good in both body and mind. We invite everyone to experience the joy of movement through comfort. The Signature Series is our way of bringing key product stories to life through meaningful partnerships — blending craftsmanship, innovation, shared values and storytelling to create elevated, comfort-first designs that everyone can move in. Global launch June 27th. Europe launch July 11th. #SIGNATURESERIES