Purina’s FELIX and global superstar Robbie Williams are back together, starring in a new TV advert and mini movie, as part of the latest ‘It’s Great to Be a Cat’ campaign across Europe. This campaign sees Robbie Williams, known for his fun and cheeky nature, entering FELIX's famous black and white world, becoming the first person to do so. 🐾 In another first, FELIX is hitting the road with Robbie Williams as the headline sponsor of his 2025 European Tour, bringing the cat food and music industry together like never before. 🌍🎤 Learn more on the link in bio 🔗 #Purina #FELIX #ItsGreatToBeACat #PetCare