Today marks the beginning of an exciting new chapter for AXIA Time as we proudly announce our partnership as the Official Timepiece of the College Football Playoff (CFP), a significant milestone that we are immensely proud of.    Since the very start of AXIA Time, we have taken great pride in creating timepieces whose style and quality match the significance of the events they commemorate. For the first time ever, through our expanded partnership with the CFP, we have created an exquisite, heirloom-quality timepiece that is exclusively available for student-athletes competing for the National Championship.   We are blessed to work with a small army of brilliant and dedicated professionals to create unique timepieces that commemorate some of life’s greatest milestones. All watches tell time, but ours tell the time of your life.   AXIA Time will kick off a series of product drops and events in November, including opportunities to win tickets to the 2025 CFP National Championship. Sign up...