Titanium for FCB Chicago! 🦁 fcbchi has been awarded a prestigious Titanium Lion at the Cannes Lions International Festival of Creativity for Caption with Intention. Developed in collaboration with the Deaf and Hard of Hearing community, chicagohearingsociety (CHS), and toberakish, this innovative captioning system sets a new standard for accessibility in entertainment. It transforms captions from a functional tool into a powerful, expressive experience that connects audiences in meaningful ways. The Titanium Lions celebrate game-changing creativity, work that pushes the boundaries of branded communication and inspires the industry with bold, fresh ideas shaping the future. Caption with Intention perfectly embodies this spirit, redefining how stories are told and experienced. Huge congratulations to the entire FCB Chicago team and our partners for this incredible achievement. #TitaniumLions #CannesLions2025 #FCBCannes #NeverFinished #BetterTogether #CaptionWithIntention