Next up on Croisette Cuts - Rakesh Menon from fcbgroupindia takes us behind the idea that won big: Lucky Yatra.
He shares how the campaign came to life, what made it resonate, and the very first person he called after hearing it won a Grand Prix at #CannesLions2025 🏆
#CroisetteCuts#FCBCannes#NeverFinished#GrandPrix#LuckyYatra