Global icon shakira is entering the haircare space with the launch of isima—a science-forward brand inspired by the diversity, strength and beauty of Latin hair. Guided by her role as Chief Community Officer, Shakira’s mission is clear: to deliver clinically-backed care that speaks to culture, texture and performance. At the heart of Isima is the proprietary TriModal Method™, a biotech-driven approach that targets scalp, cortex and cuticle health through 8 professional-grade products designed to strengthen, repair and restore. From innovation to representation, Isima is redefining what inclusive haircare looks like. 🔗 Tap the link in bio to learn more about the launch. Stunning look for #Shakira (and the entire gorgeous campaign) by celeb stylist _jhonatan_rendon ♥️♥️♥️ #btceditorial #behindthechair #shakira #isima #haircarelaunch #latinxbeauty #prohaircare Shakira haircare line, Isima hair products, Latin-inspired haircare, science-backed haircare, inclusive beauty, celebrity...