What should the Portland team be named, GISTers? 🏀⁣ •⁣ Last Friday, Portland’s yet-to-be-named WNBA team teased a July 15th announcement, which fans expect to be a name reveal. Many believe the team will brand itself as the “Portland Fire,” although not everyone is a fan of bringing back the name of the city’s defunct early 2000s franchise. 🤔⁣ •⁣ What’s in a name? Consider how the WNBA’s Golden State Valkyries extensive market-testing resulted in high fan engagement and historic ticket sales, or how the NWSL’s Boston Legacy experienced backlash that prompted a rebranding of the team, which is still considered to be in its “trust-building era.” Learning on the low-key. 👀 #thegist ⁣ •⁣ (c/o wnbaportland)⁣ •⁣ #womenssports #sportsbiz #basketball #wnba #wnbaportland