Ever wondered what it takes to bring a highly requested feature to life in Buffer? 👀 We launched LinkedIn Mentions a few weeks ago, with the goal of making workflows smoother and storytelling a lot more human for our users. But behind this feature is a story of timing, technical hurdles, and a whole lot of teamwork! 🫶 🎥 In this video, our Staff Product Manager, Amanda Marochko, sits down with Jakub Olek, Senior Software Engineer at Buffer, to chat through: → Timing and trade-offs: why we didn’t build this sooner → Designing for delight: small touches that make a big difference → Hidden complexity: what makes a simple feature hard to build → Collaborating with platforms: working closely with LinkedIn to get it right We hope you enjoy this peek under the hood. More to come! 💙 #linkedinprofile #linkedinapi #socialmediamanagement