Do you prefer the current Dyson logo or my proposed version? . I refined the typography and added a meaningful brand mark that is a metaphor for Dyson’s numerous innovations. You can watch my reel that I posted yesterday to hear my entire thought process. . I’m using all of the techniques I’ve laid out in my book “Logos That Last”. Check it out if you’re interested in logo design. . These logo fixes are fun exercises for me. They let me teach the next generation about logo design while showcasing my problem solving skills to potential clients. . #logo #design #graphicdesign #branding #logodesigner #art #logodesigns #graphicdesigner #designer #logodesign #logos #brand #logotype #illustration #marketing #logomaker #illustrator #creative #graphic #photoshop #brandidentity #logoinspirations #logoinspiration #vector #graphics #typography #artwork #dyson #jamesdyson