This year I had the opportunity to brand a 3.7 billion dollar company. Purpose Brands is the parent company of Orange Theory, Anytime Fitness, Waxing in the City, The Bar Method, Stronger U Nutrition and Basecamp Fitness. After a recent merger, they reached out for help crafting their new visual identity. . I helped them with their logo, tagline, brand patterns, signage, presentation templates, business system, color palette, social media templates, typography and a full brand manual. . Purpose Brands is the worlds largest and most trusted portfolio of fitness, health and wellness brands. They operate across 50 countries on all seven continents with a combined 6 million members. . I have the full case study available over on my Behance page. . My Purpose Brands Partners: . April Anslinger Global Chief Marketing Officer April_Anslinger . Traci Elder VP Brand Expression and Strategy traci5220 . Sara Janssen Creative Director sarajanssencreative . Jenna Lyons Senior Manager Marketing Opp...