Let’s reimagine the UPS logo. I thought it would be fun to re-share some of my popular logo reels with polls added to get your feedback! . These reels are created as a fun exercise to share my thought process with the next generation of designers as well as potential clients. They are not designed to attempt to gain business from the brand I’m reimagining or as an attack on the previous designer/design team. My favorite part of the design process is the moment when I solve a strategic design problem. These reels are designed to share that moment. - #ups #paulrand #logo #design #graphicdesign #branding #logodesigner #art #logodesigns #graphicdesigner #designer #logodesign #logos #brand #logotype #illustration #marketing #logomaker #illustrator #creative #graphic #photoshop #brandidentity #logoinspirations #dise #logoinspiration #vector #graphics #typography #artwork