As J-Pop’s popularity continues to rise in the U.S., acts like #Yoasobi have built a successful fanbase and reputation.⁠ ⁠ The Japanese duo — made up of producer #Ayase and singer-songwriter #Ikura — toured the U.S. in 2024, stopping along the way to play for large crowds at #Coachella and #Lollapalooza. Earlier this year, the group returned to L.A. for Matsuri’25, a night dedicated to bringing Japanese acts to the global stage. ⁠ ⁠ Yoasobi’s popularity likely comes from its unique and fresh concept — music based off of novels. Head to the link in bio for more details.